The Art of Fun
Start children on a lifetime of learning and discovery. From toddlers to tween, creative toys, games and arts & crafts that teach skills, foster personal expression and build self-esteem.
ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds.
ALEX was launched in 1986 with a line of high quality children's arts and crafts kits. ALEX now produces over 1,000 children's products including baby toys, bath toys, toddler and preschool learning play, tween style and fashion, outdoor play, and pretend play. ALEX is sold in over 80 countries worldwide.